People are more interested in reality TV than the real world, says Joanna Benn.
Joanna laments our obsession with celebrities and wonders what can be done.
-In case you don't know, the current rate of species extinction is at least 100-1,000 times higher than the expected natural rate.
-Still reading? Or are you toying with the idea of clicking on an entertainment story yet?
-How about this? In the time is takes you to read this article, one of our planet's unique species will have become extinct.
-Or this: by this time tomorrow, a further 150-200 will have disappeared forever. By this time next year? More than 50,000 species will have been consigned to history.
-Yes it is depressing, but it's also true. So, should we just slope off and watch "reality" TV or grab a glossy magazine because it's fun to have a nose around the homes of the rich and beautiful?
I have a suggestion which allows for both celebrity and nature conservancy.
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Keeping celebrities and endangered species together will kill the proverbial two rare birds with one stone.
- Endangered animals will see their standard of living rise when they are moved into the palatial mansions of the stars
- MTV Cribs will be that much more interesting
- Paparazzi will track the animals, saving researchers time. Instead of having to trek through dangerous jungles they just have to google Bono or Paris Hilton
- Endangered animals will get much needed rehab time
BBC NEWS Time to tune in to the real world